In a market saturated with music choices, variety is the spice of life. On-demand streaming, algorithm-based, satellite and radio portals offer benefits, but in the music mishmash of the web, well programmed multichannel music radio stations are a valuable option when one does not have time to make a choice. Listen to AccuRadio, HotMix Radio and Batanga Radio and think of niche-audience touch points for brands.
$ = Communicators, marketers, and brand connectors: think of niche-audiences and inexpensive audio-message distribution.
M = Music fans and geeks: get that music bookmarks folder ready for even more! Apps are available for popular mobile and desktop platforms.
Independent multichannel music radio
$ – It reaches nearly a million unique listeners per month with an audience of as many 14,000 simultaneous listeners on weekdays during business hours Internet radio’s “prime time.” Its audience is approximately 60/40 male/female and almost equally divided between the 25-34, 35-44, and 45-54 age groups, with an average age of 41. AccuRadio‘s offices are in Chicago.
M – More than 500 channels and options to blend them. Sort by genre, decade, culture, etc.
Europe-based with rhythmic English and French choices
$ – Listeners are spread around the world with a strong based in the French-speaking world. Advertising is done through Adionomy and SkyBoard. HotMix Radio is headquartered in Paris, and they are founders of SYROL (syndicat des radios on-line).
M – 17 channels including: Dance, Hits, Rock, Hip-Hop, New, Lounge, Frenchy, 80’s, 90’s, Funky, Hot, Metal, Sunny, Babymix and VIP plus podcasts. Choice of DJ or voice-talent-free and they offer genre or artist-centric channels.
Multichannel music radio en Español, English and Spanglish
$ – Batanga Media is an independent digital media company serving the U.S.Hispanic and Latin American markets. Properties include Batanga.com, the Batanga Radio mobile app, iMujer.com and BolsadeMulher.com. Batanga’s offer includes branded channels. It is headquartered in Miami, Florida with operations in 14 countries.
M – Batanga Radio users stream millions of songs per year, and create over hundreds of thousands of custom stations every month. Listeners can also tune into hundreds of pre-made genre stations in both English and Spanish.
Stay tuned for future entries with more choices, locations and business insights on multichannel music radio.